Learn what customers want, not only what they purchased.
Compass Surveys is a native part of the platform: every answer becomes an attribute on the customer’s record, ready to use in audiences, journeys, and campaigns the moment it’s given.
The data customers give you, treated as first-class
Purchase history tells you what someone did. Surveys tell you what they want, prefer, and intend — signals you can’t infer from orders alone. Because Compass Surveys is native to the platform, those answers don’t sit in a separate tool; they land directly on the customer profile as declared attributes with the same standing as any computed fact.
- Native Compass capability, not a bolted-on export
- Declared answers stored as attributes on the profile
- Sits alongside computed facts like lifetime value
- One survey surface, one shared customer record
From an answer to an action
A survey response doesn’t end as a chart. It flows straight into the rest of Compass.
- 1
A customer answers
Someone completes a survey — before, during, or after a purchase. You learn intent and preference, not just transaction history.
- 2
Answers become attributes
Each response is written to the customer’s profile as a declared attribute, sitting alongside computed facts like lifetime value.
- 3
Attributes power everything
Those attributes are immediately available in the Audience Builder, can trigger a journey, and can personalize the next campaign.
Every answer earns its place
Because surveys share Compass identity and attributes, the value of an answer compounds across the platform.
Answers become attributes
A survey response isn’t stranded in a report — it becomes a durable customer attribute on the profile.
Instantly usable in audiences
Ask for “customers interested in stress support” the moment they’ve told you. Declared data is queryable right away.
Completion can trigger a journey
Finishing a survey can kick off a follow-up journey — a thank-you, a recommendation, a next step.
Personalizes campaigns
What customers tell you shapes what they receive, so recommendations reflect stated interest, not just past orders.
Follows the customer
Answers travel with the person across connected products, because they live on the shared customer record.
Before, during, or after
Run surveys at any point in the relationship — pre-purchase interest, post-purchase feedback, or ongoing preference.
A distinct surface, one connected system
Compass Surveys keeps its own application experience for building and running surveys — but it draws on the same customers, attributes, and consent as everything else. The result is that what someone tells you in a survey is instantly usable everywhere Compass acts on your behalf.
See the Surveys integration- Dedicated survey-building experience
- Shared identity, attributes, and consent
- Answers available across connected products
- No re-import, no reconciliation, no second copy of the customer
Your business already has customer intelligence. Compass helps you use it.
Start with Shopify, connect your ecosystem, and let Compass turn scattered activity into audiences, campaigns, and journeys.