Make declared customer preferences immediately actionable.
What a customer tells you should not sit in a spreadsheet. With Compass Surveys, every response becomes an attribute you can segment and personalize on the moment it arrives.
From answer to action, and back again
Declared data closes the gap between what customers say and what they receive. Each response feeds the profile, which feeds the next campaign.
-
Survey response
A customer tells you a preference directly.
-
Customer attribute
The answer is written to their profile as declared data.
-
Audience qualification
That attribute makes them eligible for the right audience.
-
Personalized campaign
They receive a message shaped by what they told you.
-
Engagement event
Their open, click, or reply is captured.
-
Updated customer profile
The profile grows richer, ready for the next loop.
Six steps, no manual export
- 1
Survey response
A customer tells you a preference directly.
- 2
Customer attribute
The answer is written to their profile as declared data.
- 3
Audience qualification
That attribute makes them eligible for the right audience.
- 4
Personalized campaign
They receive a message shaped by what they told you.
- 5
Engagement event
Their open, click, or reply is captured.
- 6
Updated customer profile
The profile grows richer, ready for the next loop.
Ask directly instead of only inferring
Behavioral signals tell you what customers did. Surveys tell you what they want. Combining both means audiences built on intent, not just guesswork — and campaigns that feel like you actually listened.
- Responses become attributes with no export or import step
- Attributes qualify audiences the moment they are saved
- Personalize campaign content from what customers declared
- Every qualification stays provable and explainable
Turn what customers tell you into what they receive.
Connect Compass Surveys and start acting on declared preferences today.