Respond to customer behavior without building a maze of flowchart boxes.
Compass journeys are triggered by what customers actually do, then re-checked before each message goes out — so the person who already bought, unsubscribed, or moved on never gets a message that no longer fits.
Structured setup, real triggers
You configure a journey from a clear set of building blocks — a trigger, delays, and steps — rather than wiring together an open-ended flowchart.
Event-triggered
A journey starts when something happens — a cart is abandoned, an order ships, an event is attended. You define the trigger; Compass watches for it.
Delays
Insert waits between steps: an hour, a day, a week. Delays give behavior time to unfold before Compass acts on it.
Follow-ups
Chain messages that respond to purchases and events — an abandoned-cart nudge, a post-purchase check-in, a workshop follow-up.
Re-evaluation before every send
Most flow tools decide who belongs the moment someone enters, then send on a fixed track regardless of what changes. Compass re-evaluates the customer’s current state right before each message. If they no longer qualify — they purchased, they opted out, the window closed — the send is held. People move through a journey because they still belong in it, not because a box told them to.
- State is re-checked immediately before each send
- Customers who already converted are held back automatically
- Consent and eligibility are confirmed at the moment of sending
- No one stays trapped in a flow that no longer applies
Exit conditions, cooldowns, and consent
A good journey knows when to stop. Compass makes the safety rails part of the setup, not an afterthought.
Exit conditions
A customer who converts, unsubscribes, or otherwise satisfies the goal leaves the journey immediately.
Cooldowns
Frequency limits keep a person from being pulled into overlapping journeys or messaged too often.
Consent gates
Every step checks consent before it sends. If someone hasn’t agreed to the channel, the step is skipped — not forced.
What teams build first
- Abandoned-cart-style follow-ups that stop the moment someone checks out
- Post-purchase check-ins timed a set number of days after an order
- Event follow-ups for guests who registered, attended, or missed
- Win-back sequences that exit as soon as a customer returns
Journey setup today is deliberately structured — triggers, delays, and steps you configure — rather than a free-form conversational designer. That structure is what makes re-evaluation and consent enforcement dependable.
Your business already has customer intelligence. Compass helps you use it.
Start with Shopify, connect your ecosystem, and let Compass turn scattered activity into audiences, campaigns, and journeys.