Build campaigns from an objective, not a blank canvas.
Tell Compass what you’re trying to achieve. It drafts the subject lines, preview text, and content — explains its reasoning — and hands you an editable, live-rendering draft that only sends once you approve it.
From a one-line brief to an approved send
Every campaign moves through the same clear path — and you hold the controls at each step.
- 1
Start from a brief
Give Compass a one-line objective — “win back customers who haven’t ordered in 60 days.” The brief, not a blank canvas, is where a campaign begins.
- 2
Get a structured draft
Compass returns subject-line variants, preview text, and content laid out in structured blocks — shaped by your brand profile so it already sounds like you.
- 3
Read the rationale
Every draft comes with a merchant rationale: why this angle, why this audience, why these products. You’re editing a proposal, not decoding a guess.
- 4
Edit and preview live
Adjust copy and blocks and watch the email render as you go. What you approve is exactly what your customers will see.
- 5
Approve, then send
Nothing leaves until you clear the approval gate. When you’re satisfied, Compass sends through your authenticated sender identity.
A proposal you can actually work with
Compass doesn’t just generate an email — it generates the parts of an email, each one editable on its own.
Subject variants
Several subject lines to choose between or test — not one take-it-or-leave-it line.
Preview text
The inbox preview line is written alongside the subject, so the two work together instead of fighting.
Structured blocks
Content arrives as editable blocks — headings, copy, products, calls to action — not an opaque wall of HTML.
Brand profile
Your voice, tone, and guardrails inform every draft, so campaigns read as yours from the first pass.
You’re always editing a proposal, never approving a mystery
Each draft includes a merchant rationale explaining the angle Compass chose and why it fits the audience and moment. From there it’s a normal editable draft: change the copy, swap the blocks, and see the email render live. Nothing sends until it clears an approval gate.
See how sending stays trusted- Merchant rationale attached to every draft
- Fully editable drafts — copy, blocks, and structure
- Live rendering as you edit, so preview equals reality
- Explicit approval gates before anything is sent
Campaigns built on audiences you can prove
A campaign is only as good as who receives it. Compass campaigns draw on the same validated audiences and unified profiles as the rest of the platform, so the people you reach are real, consented, and clearly defined.
Explore the Audience Builder- Target validated audiences from the Audience Builder
- Send to consented customers only
- A point-in-time snapshot captures who qualified at send
- Engagement flows back onto each customer’s profile
Your business already has customer intelligence. Compass helps you use it.
Start with Shopify, connect your ecosystem, and let Compass turn scattered activity into audiences, campaigns, and journeys.